Egalitarian white women are deeply committed to prosocial change and strongly aligned with inclusive values. They trust institutions, believe in structural solutions, and consistently support policies that advance equity, justice, and community well-being.
White women in the Egalatarians segment are already firmly rooted in prosocial values and consistently act on their beliefs. Their worldview is shaped by a strong understanding of structural inequality, a deep belief in collective responsibility, and high trust in institutions to help create a fairer society. They are supportive of expansive government solutions to address climate change, immigration, gun reform, and racial and gender justice. They are less likely to exhibit authoritarian or just-world beliefs and hold low levels of racism, sexism, and conspiracy thinking.
Key Beliefs and Opinions for Egalitarians
- Strong belief in anti-racism and structural solutions to inequality
- Trust in government institutions is highest among all segments
- Emotionally warm toward transgender people
- Support prosocial policies across the board—climate, healthcare, immigration, gender inclusion, and gun reform
- Critical of systems that uphold inequality; driven by fairness, inclusion, and community well-being
- Civically engaged and consistent in their support for progress
Demographics
- Age: Typically 25–38
- Marital Status: Single or married (first time)
- Religion: Protestant or “nothing in particular”
- Education: Likely to have a bachelor’s degree
- Household Income: $50,000–$75,000 on average; most likely segment to earn $100,000+
- Family Status: Often not a parent or guardian
Top Traits
Our research takes us beyond demographics to the traits and values that drive behavior so that we can deeply understand our audience. It is notable that Egalitarians are very low in conspiracy thinking and also hold less benevolent sexism, internalized sexism, colorblindness, and racial resentment than all other segments. In ranked order, the traits that this audience holds are:
- Social Significance (Self)
- Benevolent Sexism
- Political Self-Efficacy
- Self-Esteem
- Trust in Government
- Social Significance (Other)
- Just World View
- Authoritarianism
- Religiosity
- Colorblindness
- Racial Resentment
- Internalized Sexism
- Conspiracy Thinking