This Art & Science of Persuasion Playbook helped 89 movement allies make their persuasion efforts go farther in 2024.

Praise for the Playbook

We’re so grateful to everyone who let us know how they used our research; it was wonderful to see your messages, programmatic changes, social media posts, and other Galvanize Action-inspired persuasion content. Our partners didn’t just run our ads to their audiences, they applied the insights in this Playbook to programs big and small!

“Galvanize has been instrumental in training our staff and enhancing our messaging through data-driven research. This year, we launched our first deep canvass program, and the materials provided by Galvanize were invaluable. Their expertise and support have significantly impacted our ability to connect with our community on a deeper level, and we look forward to continuing our partnership with them.

Faith Scow, Big Sky 55+

Praise for Galvanize Action as a Partner

Through expert briefings, a brand-new ad licensing program, and more than 150 meetings with partners in 2024, our Partnerships and Impact Team made sure our partners were set up to thrive. Contact partnerships@galvanizeaction.org if your organization would like support from this excellent team!

“Being able to learn from Galvanize’s research helped inform our own objectives in-state in terms of tailoring the messaging and tactics we utilized for races up and down the ballot. We’re grateful to have had Urooj/Galvanize as a partner in our collective efforts.

Katy Shanahan, Ohio Progressive Collaborative

Our Collective Impact

Where we worked, positive change happened. Partners deployed our content, created their own content using resources in this Playbook, and used the research, neuroscience insights, and other tools to supercharge their ongoing efforts.

Map showing where partners used our research (WI, IA, AZ, MI, NV, OH, PA, MT, MD, NC, FL, GA, TX, ME, VA, CO, WV, SC, CA, NY, IN, NE ) and where partners licensed our ads (FL, AZ, PA, NV, GA, WV, OH, MT)

“The fact that Galvanize gives away all of the creative for free is amazing. In a state like Kentucky where we don’t get a lot of funding, this is a real game changer for us.”

Meghan Rouse, Commonwealth Alliance Donor Table