Turnkey Creative: Reproductive Freedom

We believe in scaling our impact by sharing our work! All of our memes, gifs, and ads are available to you, either with the Galvanize Action logo or white label, by contacting us at partnerships@galvanizeaction.org.

Ads Supporting the Michigan “Reproductive Freedom for All” Ballot Initiative

These ads were paid for with regulated funds by Michigan League of Responsible Voters.

Partner Content

Creator/Writer Melissa Samuels, Director/Editor Adam Parker, and producers Gutsy Media/Wake Up & Vote collaborated with Galvanize Action to develop the animated series The Littletons. Episodes use humor and our research, messaging, and voter understanding to address abortion access, as seen in this example, as well as culture war issues, immigration, and democracy.

Messages

We’ve developed over 65 messages about reproductive freedom and abortion access that resulted in statistically significant movement, including the examples below. To access all of our messages and learn more about who they work with and why, please contact us at partnerships@galvanizeaction.org.

Most women who need abortions also need someone to listen to them. They don’t need to be lectured. The best thing any one of us can do if a friend comes to us with this type of problem is listen and support them. It is her life, not ours. That’s why I support upholding Roe v. Wade.

Moved voters to agree that Roe v. Wade should not be overturned

• Independents (+15pp)
• Rural Voters (+18pp)
• Under $50k Household (+12pp)

My friends mean everything to me. So even though I don’t think I could ever have an abortion, if one of my friends told me that was the best decision for her, I would listen and support her – not judge. That’s why all of these abortion bans are so messed up. I heard one woman went to jail for having an abortion in one of the states where it’s banned. No matter what I would do, throwing women in jail or punishing them is just plain wrong.

No matter how you feel about abortion, most of us would be willing to drive a friend to the clinic if she had already made the decision to have the procedure and needed our support. Under this new law you could be sued $10,000 or more just for giving your friend a ride.

My friends mean everything to me. So even though I don’t think I could ever have an abortion, if one of my friends told me that was the best decision for her, I would listen and support her – not judge. Instead of recognizing that life is complicated and women need support, states are just banning abortion – even in cases of rape. These decisions should be made by women, not politicians trying to stay in power.

Moved voters to agree that Roe v. Wade should not be overturned

• Republicans (+15pp)
• Moderates (+12pp)
• Under $50k Household (+10pp)

I’ve had two kids and lost two during pregnancy. I’m still grieving those babies. Probably always will. So, I’m not someone who could ever imagine having an abortion myself. But that doesn’t mean I’d want to change the law to take that choice away from another woman. Until I’ve walked a mile in your shoes, I won’t presume to know your struggles or what is right for you. We are all doing the best we can. We need to support each other.

Moved voters to agree that Roe v. Wade should not be overturned

• Age 35-54 (+15pp)
• Bachelor’s Degree (+14pp)
• Moderates (+13pp)
• Independents (+13pp)